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Meet Our Founder

Irina Ovrustky, the founder of Lola and the Boys, creates fashion that celebrates the joy and whimsy of childhood. Each doodle, patch, stitch, and sequin is inspired by her own little ones, Lola, Shia, and Julian. Lola and the Boys is a love story to her children and a testament to the belief that kids' apparel can and should be as dynamic as their imaginations.

Visit Our Stores

Live the charm of Lola and the Boys IRL! Visit a world where unicorns prance and rainbows embellish every corner without ever leaving Chicago. Each visit promises to be a memorable experience for kids and parents alike.